According to a recent Gallup Survey, consumers drink bottled water because they perceive it to be purer than tap water. Taste and convenience are also factors. But most are surprised to learn that bottled water is not necessarily healthier or safer than tap water. In fact, an estimated 25 percent of all bottled water is simply repackaged tap water.
Furthermore, an estimated 60 to 70 percent of all bottled water in the US is packaged and sold within the same state, which means it is exempt from FDA regulations.
Independent laboratory tests of 1,000 bottles from 103 different brands of bottled water found significant amounts of man-made chemicals, bacteria and arsenic in 22 percent of the bottled water tested. In other words, commercially bottled water isn't always as pure and healthful as consumers expect.
The Natura® Water Purifying System offers better health and taste benefits of premium bottled water with the cost and environmental benefits of tap water. It is based on proprietary technology that eliminates impurities while retaining healthy, thirst-quenching minerals. Natura®'s stylish, reusable bottles can be filled in seconds with chilled still and sparkling water that is guaranteed to please even the most discerning palate.
Natura®'s unique approach to “gourmet water” was first developed in Italy, where water, like wine, is considered an essential
part of every meal.
Italy has the world's highest per capita consumption of premium water – twice as high as in the US. Italians pay exceptionally close attention to the characteristics and taste of their water, and even match it to their wine and food selections.
It is in this environment that the superior Natura® Water Purifying System was created.