5 Ways to Boost Beverage Sales in Your Restaurant

5 Ways to Boost Beverage Sales in Your Restaurant

Photo Credit: marniejoyce Flickr via Compfight cc

If you are a restaurant owner or operations manager, bringing new customers in the door and improving sales is always at the forefront of your mind. While good marketing, delicious food, and a detail-oriented staff can certainly help your efforts, using smart strategies to boost beverage sales is essential in order to increase your revenue.

Selling more beverages may sound complicated, especially during lunch hour when people tend to drink water instead of alcoholic drinks. But there are ways to increase beverage sales in your restaurant all throughout the day -- you just have to get inside the minds of your customers and give them what they want! Think about implementing the following strategies to hit and even surpass your restaurant’s sales goals.

1) Serve Seasonal Drinks

Every new season brings a prime opportunity to adjust your drink menu. According to Technomic’s 2016 Consumer Brand Metrics, 39% of consumers aged 18-34 said that their favorite drink flavors change along with the seasons. Additionally, 69% of millennials are more likely to buy seasonal items. So, give your customers what they want in the summertime: tropical cocktails and sparkling summer mocktails. And when the leaves start to change, pumpkin ciders and spiced fall cocktails are always a go-to. In the wintertime, festive hot drinks can bring a sense of comfort and joy to every patron and increase sales through the holidays. And as a bonus for your bottom line: every season brings with it the chance to purchase seasonal fruits, herbs, and flavors that may be more expensive during out-of-season months.

2) Limited Time Offers

While limited time offers (LTOs) may seem similar to seasonal beverages, they are quite different. You can set your LTO to run for a shorter period of time rather than through an entire season. This can bring a sense of urgency to customers and excite them to return again before the LTO ends. Think about creative ways to use LTOs such as on certain holidays like the Fourth of July, or even “drink holidays” like “National Coffee Day,” “National Hot Chocolate Day,” “National Cocktail Day” and so on. Your city may even have its own local holidays or celebrations you can incorporate into a beverage menu that runs for a limited time.

3) Mix Up Some Mocktails

You may have noticed that more customers are turning down sugary sodas and alcohol altogether. But instead of just offering plain water as a healthy option, crafting sparkling mocktails and other nonalcoholic beverages in-house can help boost beverage sales. Not only are mocktails fun for a designated driver to drink, they can be much healthier than soda. This is especially important for customers who are either watching their waistlines, or want healthier drink options for their kids. Healthy sparkling water drinks are also all the rage with no signs of slowing down in popularity. According to Google’s 2017 Beverage Trends Report, consumers are showing more and more interest in drinking sparkling water. So, get creative and add some sparkle to your menu pronto!

4) Let Them Drink Dessert

Customers often eat a lot before the dessert menu is even thought of. And when the time comes to order dessert, it’s usually turned down! A great way to get customers to spend more is to offer drinkable desserts. Specialty coffee drinks, housemade herbal teas, and cordials or sweet cocktails are a good way to boost beverage sales at the end of the meal without making your customers feel overly-stuffed.

5) Use Suggestive Selling Strategies

In order for your beverage menu to resonate well with customers, you should ensure that your servers and bartenders are trained in the art of upselling. An effective way for servers to suggestively sell your drinks while also staying genuine, is to have them recommend their favorite drinks to customers. Perhaps there is an after-dinner drink they love, or a craft mocktail that would pair well with an entree. Offering suggestions like this instead of asking, “What do you want to drink?” is the perfect way to get customers considering ordering more than just water – without being pushy.

Restaurant Water Dispensers Can Increase Beverage Sales

A restaurant water filtration system can give your customers exactly what they want and boost your drink sales all throughout the day. Install a Natura water dispenser and make it easy for your staff to mix up a variety of craft cocktails, sparkling mocktails, coffee drinks, and other nonalcoholic beverages on-demand.

Find out more about how to get your own Natura Water System.

 

Millennials Love Sparkling Water. So Does Everyone Else.

Is Buying a Natura Sparkling Water Machine Worth It?

Know Your Water:

Is Drinking Sparkling Water Healthy?

Four Ways a Water Filtration System Can Save and Make You Money

Three-Step Water Filters vs. Five-Step Water Filters

Water Mixology Bars and Designer Beverages—Are You on Trend?

Up Your Mocktail Game this Summer

E. coli in Drinking Water: 5 Fast Facts You Need to Know - Infographic

Coffee Soda: The Essential Specialty Coffee Drink for Summer 2018

Filtered Water vs. Purified Water: What’s the Difference?

4 Big Health Benefits of Drinking Sparkling Water

Best Water Filtration Systems for Businesses: A Buying Guide

Eco-Friendly Restaurant Ideas: 5 Ways to Go Green

Restaurant Water Dispensers: Should You Rent or Buy?

4 Healthy Sparkling Water Recipes You Will Want to Drink Daily

How to Go Green in Your Office This Spring

Common Myths About Sparkling Water, Debunked

4 Coffee Drink Trends Your Customers Are Craving Now

Carbonated Water vs. Sparkling Water: What's the Difference?

Eco-Friendly Hotel Ideas You Need to Implement Now

Sparkling Summer Mocktails & Non-Alcoholic Spritzers to Refresh Summertime Menus

Water Dispensers for the Office: Benefits for Employees

Commercial Water Filtration Systems: How Does a Water Filtration System Work?

Sparkling Alcoholic Drinks for Your 4th of July Cocktail Menu

Commercial Carbonated Water Machines: 3 Creative Uses for Restaurants

Water Conservation Tips: How Businesses Can Save Water

Water Filtration Systems vs. Water Softeners: What's the Difference?

Workplace Wellness: 5 Easy Ways to Drink More Water at Work

Sparkling Water Machines: How Do They Work?

Water Quality Testing: Why It’s Important to Test Water in Your Restaurant

Sparkling Water vs. Mineral Water: What's the Difference?

Commercial Water Filtration Systems for Hotels: 3 Big Benefits

Water Conservation in Restaurants: 4 Ways Restaurant Kitchens Can Save Water

Seltzer Water vs. Tonic Water: What’s the Difference?

Sparkling Fall Cocktails & Mocktails for Your Autumn Drink Menu

5 Ways to Boost Beverage Sales in Your Restaurant

How Restaurant Water Filtration Systems Increase Beverage Sales

Carbonated Water Systems for Restaurants: Which Should You Choose?

Flu Prevention at Work: How Office Water Dispensers Can Prevent the Flu

How a Commercial Sparkling Water Dispenser Helps Increase Liquor Sales in a Bar

How Filtered Water Dispensers Enhance Restaurant Water Service

How to Clean a Filtered Water Dispenser: A Step-by-Step Guide

OSHA Drinking Water Requirements: Are You Providing Safe Drinking Water?

5 Sparkling Cocktail Trends & Craft Drinks for 2018

Which Water Dispenser is Right for Your Office?

6 Common Questions About Commercial Water Filtration Systems

4 Healthy Benefits of Water Filtration Systems for College Campuses

How to Remove Chlorine from Your Restaurant Tap Water

Does a Commercial Water Dispenser Purify Water?

Health Care Water Purification Systems: 3 Positive Effects on Patient Health

Preventing Dehydration in the Workplace: How Office Water Dispensers Can Help

Sparkling Water is Still a Trend and Restaurants Should Plan Accordingly

Dehydration on College Campuses: How Filtered Water Dispensers Can Help

Hotels Going Green: How Eco-Friendly Practices Improve Revenue and Customer Loyalty

What’s in Your Office Drinking Water? - Infographic

Sparkling Non-Alcoholic St. Patrick's Day Drinks & Green Mocktails for Pubs

How to Keep Your Restaurant Operating Safely During a Boil Water Advisory

7 Surprising Dehydration Statistics and Facts - Infographic

Earth Day Ideas for Businesses: 5 Simple Tips to Celebrate Earth Day in the Office