America’s Obsession with Hard Seltzers Shows no Signs of Slowing Down

America’s Obsession with Hard Seltzers Shows no Signs of Slowing Down

There’s no doubt about it – the official drink of summer 2019 was spiked seltzer. You couldn’t go to the beach, the pool, or a barbeque without them being cracked open everywhere. The drink is essentially carbonated sparkling water spiked with 5% alcohol by volume, and it’s gained a cult following by millennials for its low carb, calorie, and sugar count.


Sales of the canned fizzy beverages from brands like White Claw, Truly and Bon & Viv have been booming – even Pabst Blue Ribbon and Natural Light are releasing their own hard seltzers! Sales of the fruity drinks grew 166% in 2018, while craft beer sales grew by just 4% last year, according to Nielsen.


So, what’s in a hard seltzer? Obviously, it’s made with a blend of seltzer water and usually a hint of fruit flavor, but it’s actually classified as a flavored malt beverage. Instead of worrying about whether or not your bar can keep up with demand as these cans keep flying off the shelves, why not offer customers something more gourmet than just another canned malt beverage? Not to mention the drastic amount of waste your establishment will cut back on after you stop relying on single-use cans of hard seltzer (which usually don’t get recycled) – Natura is the more sustainable and environmentally responsible choice!


Investing in a Natura Filtered Sparkling Water Machine for your bar or restaurant provides you with a seemingly endless supply of “gourmet,” chilled sparkling water so you can craft your own unique hard seltzers! For bartenders, it’s easy: Just take 1.5 oz of a clear spirit (like vodka) and mix with into a highball glass of chilled Natura sparkling water. From there, don’t be afraid to experiment with different flavors! Add in a splash of black cherry, or cranberry juice and garnish with lime – or get creative and add in your own herb-infused or fresh-fruit simple syrups.


Give your patrons something they could never get out of a can, made even better with Natura’s triple-filtered, delicious sparkling water! Find out more about how to get your own Natura Water System for your restaurant or bar here.



Find out more about how to get your own Natura Water System.


 

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