Fizzy water isn’t new, having been invented by English chemist Joseph Priestley all the way back in 1767—but it certainly is having a moment now.
The latest good news for sparkling beverages came at the Summer Fancy Food Show in New York, sponsored by the Specialty Food Association. Fizzy drinks and sparkling mocktails were the hit of the show, signaling a trend that is gaining momentum coast-to-coast.
A new product winner was a sparkling white tea with cranberry and ginger, marketed as a sparkling wine alternative. Other new products marry sparkling water with ingredients as varied as yuzu juice, apple cider vinegar, honeydew, jalapenos, pineapple, turmeric, blood orange, saffron, and mint.
Why the sudden craze? Most food experts agree that a significant factor is the healthy alternative that fizzy drinks provide to sugary sodas. Then there is the adaptability. Because sparkling water is something of a blank canvas, and the effervescence plays well with such a wide variety of ingredients, the possibilities are virtually endless.
It’s driving a 76-percent growth in the water beverage market, more than four times greater than food categories as a whole.
With your Natura Water, you’re already ahead of the trend, ready to capitalize on the popularity of fizzy drinks and sparkling mocktails. Add teas, juices, syrups, fruit—whatever you can dream up. We have sample recipes to get you started.
Not on board the Natura train yet? Get started here.