How Investing in a Commercial Filtered Water Machine Can Affect Your Restaurant’s Brand

How Investing in a Commercial Filtered Water Machine Can Affect Your Restaurant’s Brand

A versatile commercial filtered water machine does more than dispense still and sparkling water, it can enhance the brand value of your restaurant. How? By aligning your establishment with the sustainability movement, speeding up service for a more pleasant patron experience, and attracting return visits with seasonal beverage capabilities.

Sustainability Improves Customer Loyalty

Today’s eco-conscious consumers seek out sustainability wherever they can find it, even in their choice of restaurants. When your establishment applies green practices, your values will align with many of your customers’ ideals, which can lead to a number of loyal brand advocates who want to see your business grow.

Harvard Business Review says that 64 percent of consumers remain loyal to brands that share their personal values. So, if your restaurant has a filtered water machine, your eco-conscious customers will likely return, and also be more apt to refer friends and family.

Increase Speed of Water Service

When the lunch or dinner rush occurs, the influx of activity can make it difficult for staff to serve drinks in a timely manner. Choosing a 3-tap water dispenser for your restaurant is a great way to quickly offer customers chilled sparkling, chilled still, and ambient water. Because these systems can dispense up to 80 liters of water per hour, they will ensure that every customer is served water quickly, efficiently, and without delay.

A user-friendly, 3-tap filtered water dispenser will ensure that your customers have the option of filling up their own glasses with water they most enjoy. Because the systems are so easy to use, kids and adults alike can help themselves to chilled sparkling, chilled still, and ambient water. And with their sleek, chrome-plated and stainless steel designs, filtered water dispensers create a more upscale ambiance in even the most casual of restaurant concepts.

How Seasonal Drinks Impact Business

Every new season brings a prime opportunity to adjust your drink menu. According to Technomic’s Consumer Brand Metrics, 39% of consumers aged 18-34 said that their favorite drink flavors change along with the seasons. Additionally, 69% of millennials are more likely to buy seasonal items. So, give your customers what they want in the summertime: tropical cocktails and sparkling summer mocktails.

When the leaves start to change, pumpkin ciders and spiced fall cocktails are always a go-to. In the wintertime, festive hot drinks can bring a sense of comfort and joy to every patron and increase sales through the holidays. And as a bonus for your bottom line: every season brings with it the chance to purchase seasonal fruits, herbs, and flavors that may be more expensive during out-of-season months.

Installing a restaurant filtered water dispenser is a smart, effective solution for offering every customer enhanced water service that will make them want to return for more. Whether you operate a fine dining establishment, family restaurant, or a fast-casual concept, your customers are sure to appreciate the quality and efficiency that only a filtered water dispenser can offer.

Find out more about how to get your own Natura Water System.


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