Your Business is Overpaying For Sparkling Water

Your business is overpaying for sparkling water



In 2019 the average cost of a case of 12 1L bottles of premium sparkling water (at a foodservice distributor) sat around $17, today that number is $30 ($2.50 a bottle). Restaurants that charge for sparkling water usually do so at around $7 a bottle, in '19 that would have net them somewhere around $65 - $67, in '23 that number is down to $53.


The number of bottles of sparkling water that a restaurant uses in a week varies depending on several factors such as the size of the restaurant, the number of customers served, the demand for sparkling water, and the pricing strategy of the restaurant.


According to industry estimates, a typical restaurant might use anywhere from 5 to 20 bottles of sparkling water per day, depending on the size of the establishment and the demand from customers. Assuming a 7-day workweek, this would translate to between 35 and 140 bottles of sparkling water per week.


Using the average cost of a case of 12 1L bottles that comes out to $350 a week, $1400 a month, and $16,800 a year spent on sparkling water alone. Keep in mind, those figures are not factoring storage, refrigeration, or transportation.  The sparkling bottled water market in the United States is expected to reach a peak of US$ 41.9 billion in 2023 and that is thanks to you!


There is a much larger conversation to be had (and don't worry, that is our next blog topic) surrounding whether or not you should be charging for water in 2023, but if your business is not, you are throwing away close to $20,000 a year, where there should be a steady stream of income.


This is where Natura comes in to play! No more trips to Restaurant Depot early on a Saturday morning, or having to fill an entire refrigerator with cases of *insert sparkling water brand* bottles, simply purchase or lease a Natura water system and have an endless supply of triple-filtered, ice cold, filtered still or sparkling water. Regardless of which system you choose, not only is it dramatically less expensive than a years supply of bottled sparkling water, but it's both environmentally friendly and financially sound. Our systems transform your local tap water into water the way nature intended, pure, crisp, fresh, and free of debris and chemicals.


If you are Interested in learning more about how to best monetize your water service click here to schedule a meeting our team would love to help.


  • Why should I consider switching to Natura for sparkling water?

    By switching to Natura, you can significantly reduce your expenses on sparkling water. Our system provides an endless supply of triple-filtered, ice-cold sparkling water at a fraction of the cost of bottled options.

  • How much money can my business save by using Natura?

    The average cost of a case of 12 1L bottles of premium sparkling water has risen substantially in recent years. With Natura, you can save thousands of dollars annually compared to purchasing bottled sparkling water.

  • How does Natura compare in terms of cost to bottled sparkling water?

    While the average cost of a case of 12 1L bottles of premium sparkling water has skyrocketed to $30, Natura offers a cost-effective alternative. With prices significantly lower than purchasing bottled water, your business can save substantially over time.

  • How many bottles of sparkling water does a typical restaurant use in a week?

    Depending on factors such as restaurant size, customer demand, and pricing strategy, a restaurant might use anywhere from 5 to 20 bottles of sparkling water per day, translating to between 35 and 140 bottles per week.

  • What are the potential savings for my business by switching to Natura?

    Using the average cost of a case of 12 1L bottles, businesses can potentially save $16,800 a year spent solely on sparkling water. With Natura, these savings can be realized without factoring in additional costs such as storage, refrigeration, or transportation.

  • Is Natura environmentally friendly?

    Yes, Natura systems transform local tap water into pure, crisp, fresh sparkling water, reducing the need for single-use plastic bottles and promoting environmental sustainability.

  • How does Natura's water compare in quality to bottled options?

    Natura provides triple-filtered water that is pure and free of debris and chemicals, offering a high-quality alternative to bottled options.

  • What are the benefits of leasing or purchasing a Natura water system?

    Whether you choose to lease or purchase, Natura offers a financially sound solution for businesses seeking to reduce costs while providing high-quality sparkling water to customers. Our systems eliminate the need for frequent trips to purchase bottled water, streamlining operations and saving both time and money.

Recent Posts

March 30, 2026
Should You Be Charging Guests for Water in 2026? In today’s evolving dining landscape, even the smallest details of the guest experience are under scrutiny—and increasingly, that includes water. What was once a simple, complimentary offering has transformed into a strategic decision point for restaurants. From still to sparkling, filtered to mineral-enhanced, water service has become an extension of a restaurant’s brand, values, and profitability. So in 2026, the question isn’t just can you charge for sparkling water—it’s should you? The Rise of Premium Water Service Across the industry, premium water programs have become more common. Guests are more accustomed than ever to curated beverage experiences, and that expectation now extends beyond wine and cocktails. At the same time, restaurants are facing continued pressure from: Rising supply and logistics costs Sustainability demands Tighter margins post-inflation cycles Bottled sparkling water, in particular, has become significantly more expensive due to transportation, packaging regulations, and environmental considerations. As a result, many operators are rethinking how water fits into both their guest experience and their bottom line. The Case for Charging 1. Cost Recovery Is No Longer Optional Margins remain tight in 2026. Charging for sparkling water helps offset real and rising costs—especially when compared to traditional bottled programs. 2. Guests Expect Customization Today’s diners are used to choice. Offering premium water—sparkling, chilled, filtered, or infused—aligns with broader personalization trends in hospitality. 3. Brand Positioning For upscale or experience-driven restaurants, premium water reinforces a commitment to quality. Just as guests pay more for craft cocktails or locally sourced ingredients, many see upgraded water as part of the experience. The Case Against Charging 1. Water Is Still Seen as a Basic Right Despite evolving expectations, many guests still believe water should be free—especially in the U.S. Charging can feel excessive if not handled carefully. 2. Perception of “Nickel-and-Diming” In an era where transparency matters more than ever, unexpected charges—even small ones—can negatively impact guest satisfaction and reviews. 3. Hospitality Matters Restaurants aren’t just selling food—they’re selling experience. If guests feel pressured or upsold on something fundamental, it can erode trust. The 2026 Approach: Balance and Transparency The most successful restaurants today are not choosing one side—they’re blending both. A modern best practice includes: Complimentary still or filtered tap water (clearly offered) Optional premium sparkling water as an upgrade Transparent pricing or inclusive service models Some operators are even adopting a flat per-table water fee (typically $1–$3 per guest), which includes unlimited still and sparkling water. This model simplifies service while remaining cost-effective compared to bottled alternatives. The key is clarity—guests are far more accepting of charges when they understand the value. How Natura Helps Restaurants Stay Competitive In 2026, operational efficiency and sustainability are just as important as guest experience—and this is where Natura systems stand out. By producing triple-filtered still and sparkling water on-site , restaurants can: Eliminate the cost and logistics of bottled water Reduce storage needs and waste Maintain consistent quality with every pour Improve sustainability metrics (a growing factor in guest decision-making) Instead of relying on expensive pre-packaged options, Natura allows restaurants to transform tap water into premium sparkling water instantly—reducing overhead while enhancing service. For operators who choose to charge, this creates a major advantage: lower costs = more competitive pricing = better guest acceptance. Final Thoughts Charging for sparkling water in 2026 isn’t about right or wrong—it’s about execution. When done thoughtfully, it can: Enhance the dining experience Support profitability Align with sustainability goals But when handled poorly, it risks damaging guest trust. The future of water service isn’t just premium—it’s intentional, transparent, and experience-driven . To learn more about our water systems and how we can help improve revenue for your business, please schedule a meeting today!
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