Sparkling Water Prices are Surging From Tariffs

Now Is the Best Time to Consider Natura

Tariffs and Sparkling Water

In recent years, tariffs have emerged as a significant factor in the rising costs of sparkling water, particularly for imported brands. With a baseline 10% tariff on most imported goods, including beverages, the price of premium sparkling waters like San Pellegrino, Perrier, and VOSS has seen notable increases. These costs are often passed down from distributors to retailers, ultimately affecting consumers and restaurants alike. Coupled with shipping surcharges and slower port processing, the price of these refreshing beverages has surged.

What Are Restaurants Paying Now?

In today's competitive dining landscape, understanding the cost of sparkling water is crucial for restaurant owners. Let's explore the current pricing for 1-liter sparkling water cases across various brands. Premium brands like San Pellegrino and Acqua Panna are priced around $35.99 per case, while VOSS, a luxury option, can reach approximately $69.99 for 12 x 800ml glass bottles. Mid-range choices such as Mountain Valley and Perrier offer more budget-friendly options at $29.00 and $26.99 per case, respectively. For those looking to save, budget options like Member's Mark from Sam's Club can be found for as low as $9.98 for 18 x 1L plastic bottles. If your restaurant consumes 6 to 10 cases weekly, you could be looking at an annual expenditure of $10,000 to $18,000 on sparkling water alone, not including additional costs like delivery fees and recycling.
$10,000 - $18,000
Annual spending on sparkling water for mid-sized restaurants.
6 to 10 cases
Typical weekly consumption for mid-sized establishments.

Sparkling Water Price Trends

The recent surge in sparkling water prices has left many restaurant owners and home consumers grappling with their budgets. Once an affordable luxury, sparkling water has become a significant expense, particularly for establishments that pride themselves on premium service. Factors such as rising tariffs, supply chain disruptions, and inflation have all contributed to this trend, prompting a search for more economical alternatives.

The Rising Cost of Sparkling Water

The price of bottled water, particularly sparkling varieties, has seen a significant increase recently. According to Beverage Industry, bottled water pricing rose by 9.8% on a dollar/volume basis in the 52 weeks ending August 13, 2023. This surge is part of a larger trend where inflation, higher transportation costs, and ongoing disruptions in the global supply chain are driving up the prices of consumer goods. As the global sparkling water market was valued at $42.62 billion in 2024 and is projected to exceed $108 billion by 2032, it highlights not only a growing consumer base but also the persistent and rising costs as more competitors enter the market, vying for limited resources.
9.8%
Increase in bottled water pricing over the past year.
$42.62 billion

Valuation of the global sparkling water market in 2025

Elevate Your Hydration

The Case for Natura Water and The Bella Cascata

Natura is dedicated to maintaining low prices.

Natura, has implemented several strategies to combat tariffs and maintain competitive pricing in international markets. One key approach is optimizing their supply chain by sourcing raw materials from countries with favorable trade agreements, thereby reducing exposure to high import duties.

To further offset tariff-related expenses, Natura employs value-based pricing strategies. By emphasizing the unique benefits and quality of their products, they can justify pricing that reflects the added value to consumers rather than solely focusing on cost-plus models.

Moreover, Natura leverages digital tools and data analytics to monitor market trends and consumer behavior, enabling them to make informed pricing decisions swiftly. This agility helps us to adapt to changing tariff landscapes  by ensuring fair pricing.

01

Natura Water’s Commercial Leasing Program

Invest in a sustainable future with our leasing program, designed to provide your business with premium water solutions at industry leading prices.

02

Cost-Effective Solution

Save over $5,000 annually by eliminating bottled water purchases. Recoup your investment in just 6 to 12 months or pay off your monthly lease with a single night of service.

03

Convenience at Your Fingertips

Enjoy unlimited, on-demand still and sparkling water without the hassle of storage. late deliveries, or fluctuating prices.

04

Sustainable Choice

Reduce single-use plastic and glass waste, significantly lowering your carbon footprint while enhancing your brand's image.

  • What are the main reasons for the price increase?

    The price hikes in sparkling water can be attributed to a combination of surging tariffs, supply chain issues, and overall inflation. These factors have created a perfect storm, impacting both producers and consumers alike.

  • How is consumer demand changing?

    As consumer demand for sparkling water continues to rise, there is an increasing urgency for more sustainable and cost-effective solutions. This shift is prompting businesses to explore innovative options that align with consumer preferences.

  • What solutions does Natura Water offer?

    Natura Water provides high-end water dispensing and carbonating systems, such as the Bella Cascata system, which allows establishments to offer premium sparkling water without the hefty price tag. Our solutions are designed to meet the growing demand for quality and sustainability.

  • Why choose Natura Water?

    As a women-owned business, Natura Water is committed to providing exceptional products that enhance the dining experience while being mindful of cost and sustainability. Our systems are tailored to meet the needs of modern consumers and businesses alike.

  • How can I get started?

    Getting started with Natura Water is easy! Contact us to learn more about our products and how we can help you provide premium sparkling water to your customers without breaking the bank.

  • What are the current tariffs on sparkling water?

    The U.S. has implemented a baseline 10% tariff on most imported goods, including sparkling water. Some brands may face additional duties based on their country of origin.

  • How do tariffs affect pricing?

    Tariffs increase the cost of imported sparkling waters before they reach American shelves, leading to higher prices for consumers as these costs are passed down the supply chain.

  • What about shipping costs?

    In addition to tariffs, surcharges on shipping and delays in port processing contribute to the rising prices of sparkling water, making it more expensive for everyone involved.

  • Are there alternatives to imported sparkling water?

    Yes, there are many domestic brands and options available that may not be subject to the same tariffs, providing consumers with more affordable choices.

  • How can I stay informed about pricing changes?

    Keeping an eye on market trends, tariff updates, and shipping news can help you stay informed about potential price changes in sparkling water.

Stay Informed

Keep up with the latest trends in sparkling water pricing and discover how Natura Water can help you navigate these changes. Our commitment to quality and sustainability ensures that you can offer the best to your customers while managing costs effectively.

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