Top 4 Sparkling Water Trends 2022

They Need to Add Some Cool Refreshing Water

Unless you were living under a rock last year, you’ve probably noticed that sparkling water is everywhere now. America’s thirst for healthy, flavorful, and fizzy seltzer water has boomed in the past four years – 54% to be exact. Millennials spearheaded this growth with their focus on health and wellness, not to mention the cult following some sparkling water brands have garnered on social media thanks to actively engaging with users. Hard seltzers also saw a meteoric rise in popularity last summer and successfully made its way into the zeitgeist. So … what does the future hold for sparkling water? Keep reading for the four hottest trends to watch in 2020:

1. Caffeinated Sparkling Water

Born out of the idea that Americans gravitate toward drinks that have a jolt of caffeine but also want healthy and low-sugar offerings, caffeinated sparkling water began hitting supermarket shelves in late 2017. Since then, sales of caffeinated seltzers have steadily grown, and major manufacturers are taking notice – both Coca-Cola and Nestle Waters will be released caffeinated sparkling water in 2020. Many restauranteurs, recognizing the trend, jumped early to offer their own competitive offerings, keeping margins high and customers happy. Business owners, too, are using coffee service as a perk and have jumped on the give-a-jolt trend.

2. “Craft” Hard Seltzer Vs. “Big” Hard Seltzer

2022 was a record-setting year for hard seltzer and it’s set to become a $6 billion category in the next two years. The market is currently dominated by White Claw and Truly, but craft breweries across the nation are developing their own hard seltzers. These restaurateurs and their mixologists are trying to get out in front of the name-brand requests by featuring their own craft seltzers on the cocktail menu. Since U.S. beer sales have stagnated over the last few years, it’s easy to see the appeal for craft seltzers from a business standpoint. For the most part “craft” hard seltzer translates to using real fruit purees, less sugar, and a special clarification process they claim removes the medicinal aftertaste found in canned hard seltzers. Natura, amongst others, offer recipe guides to customers from which they can grow their own array of mixes. The message here: Better cocktails start with better ingredients and a great mixologist.

3.) CBD + Sparkling Water

CBD (cannabidol) is non-psychoactive and is marketed to help relieve pain, anxiety, and inflammation. Seemingly overnight, it started showing up in everything from shampoos, chicken wings, dog treats, lotions, and lattes. It’s being sold in coffee shops, farmers markets, high-end department stores and most recently, CVS. CBD soda brands like Sprig, Recess, and Dram have been selling out in the markets where ingestible hemp-derived CBD is permitted (like Washington); however, it’s not yet approved at the federal level. Nevertheless, as trends go, this one is ready to pop and, given early pressure on Congress from the public to approve CBD for consumption in early 2020, restaurants are poised to add CBD to their sparkling water ingredient list. Said one restaurateur who preferred to not be named, CBD as an ingredient, “offers flavor profiles that range from neutral to earthy to a full-on jam. Plus, as an ingredient, I can choose from oils, sprays and powders. I’ve seen the trend move from weddings, to pop festivals, to my own restaurant’s cocktail list in a matter of one year.”

4.) Sparkling Mocktails and the Mindful Drinking Movement

The low ABV and sober trend skyrocketed in 2022, hence the popularity of #SoberOctober and now #DryJanuary. According to Nielsen, 66% of Millennials in 2022 said they’re making efforts to reduce their alcohol consumption and in January 2022 one-fifth of Americans claimed they participated in Dry January. Termed the “sober nightlife,” the movement is taking off in New York City and other large metropolitan centers. New York City’s Williamsburg-based Listen Bar has made headlines for its impressive lineup of mocktails. But now regular bars and restaurants are cluing into the idea that sober customers want more than just a Shirley-Temple and there’s no better canvas for mocktails than sparkling water – specifically, Natura Sparkling Water! Installing a Natura Sparkling Water Machine in your restaurant or bar will make it simple for your establishment to stay on trend and effectively put triple-filtered, “gourmet” sparkling water on the menu.

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Viral Flavored Water Recipes from Watertok

July 30, 2025

💧 Viral Flavored Water Recipes from Watertok—Made Better with Natura Water If you've spent any time on TikTok lately, you've likely come across Watertok—a viral movement where creators craft colorful, crave-worthy flavored water recipes using everything from sugar-free syrups to fresh herbs and edible glitter. More than a trend, Watertok is redefining how people think about hydration—making it exciting, playful, and personal. But here’s something the trend doesn’t always talk about: the quality of the water itself. No matter how creative your ingredients are, the foundation of every great recipe is clean, pure, better-tasting water. And that’s where Natura Water comes in. Natura Water’s advanced, bottle-free water systems are trusted by restaurants, offices, and homes alike to deliver still and sparkling water on demand—filtered, chilled, and ready to elevate any drink, especially the viral ones. Below, we highlight some of Watertok’s most beloved recipes and show you how they’re even better when made with Natura Water. 🌟 Why Natura Water Is the Perfect Watertok Partner Before diving into recipes, here’s why people are turning to Natura Water to upgrade their hydration experience: Advanced Filtration: Removes impurities, chlorine, and off-flavors for crisp, clean water. Still & Sparkling Options: Custom recipes often call for both—Natura gives you both at the push of a button. Sustainable: No more single-use plastic bottles or waste. Always Chilled: Cold water on demand makes every Watertok drink instantly refreshing. In other words, whether you’re creating “Unicorn Water” or a classic cucumber-mint infusion, Natura still or sparkling water is the ideal base for every blend. 🦄 1. Unicorn Water (Sparkling) A TikTok classic. Sparkly, sweet, and fantasy-inspired. Ingredients: Sparkling water from your Natura Water system 1 pump blue raspberry syrup (sugar-free) 1 pump cotton candy syrup Edible glitter (optional) Ice Directions: Add the syrups and glitter to a tall tumbler filled with Natura sparkling water. Stir and sip. With Natura’s ultra-fine bubbles, the shimmer effect is mesmerizing. 🍉 2. Watermelon Jolly Rancher (Still) A refreshing, candy-inspired recipe that tastes like your childhood. Ingredients: Still water from Natura Watermelon flavor drops Fresh lime juice or a splash of lime syrup Ice Mint leaves (optional) Directions: Combine flavor drops and lime in ice water, stir, and garnish with mint. Natura’s clean-tasting still water keeps the fruity profile front and center. 🥒 3. Cucumber-Mint Spa Water (Still) Naturally infused and ultra-refreshing—perfect for a wellness boost. Ingredients: Still water from Natura Sliced cucumber Fresh mint leaves Lemon wedge Directions: Add cucumber, mint, and lemon to a pitcher of chilled Natura water. Let it infuse for 30 minutes. You’ll taste the difference thanks to Natura’s chlorine-free freshness. 🍓 4. Strawberry Starburst (Sparkling) This one's for the sweet-toothed soda quitters—it hits all the right nostalgic notes. Ingredients: Sparkling water from Natura Strawberry drink mix or syrup Splash of vanilla extract Ice Directions: Combine ingredients in a glass of Natura sparkling water. The micro-carbonation enhances both the flavor and mouthfeel. 🍍 5. Tropical Breeze (Still or Sparkling) Your staycation in a cup. Great for post-workout hydration or lounging in the sun. Ingredients: Still or sparkling water from Natura Mango electrolyte powder Pineapple-coconut syrup Orange slice for garnish Directions: Mix in the powder and syrup with chilled Natura water and garnish. For a fizzy twist, go with sparkling! 🥥 6. Coconut Cream Cooler (Sparkling) Smooth, tropical, and totally viral. Ingredients: Sparkling water from Natura Coconut syrup White chocolate or vanilla syrup Ice Directions: Stir both syrups into sparkling water over ice for a dessert-style refresher. Natura’s fine bubbles ensure the syrups mix evenly without settling. 💡 Pro Tip: Build a “Hydration Station” with Natura Many Watertok fans are now creating home water bars—dedicated spaces with syrups, fruit, tumblers, and reusable straws. Add a Natura Water system to the mix, and you’ve got a full hydration station that’s functional, eco-friendly, and ready to serve your most creative water recipes anytime. 🎯 Why Watertok + Natura = Hydration That Sticks The magic of Watertok lies in making hydration fun. But the magic of Natura is in making hydration effortless. When you combine the two, you get: Motivation : With fun recipes and on-demand water, it’s easier to meet your hydration goals. Consistency : No need to buy bottles or wait for chill time—Natura is always ready. Quality : Filtered and chilled water you can trust—better for your health, and better for your taste buds. Final Sip Watertok isn’t just a TikTok fad—it’s part of a cultural shift toward making health habits joyful and sustainable. And when your water source is as clean, convenient, and carbonated as Natura Water, every recipe gets a serious upgrade. So whether you're making Unicorn Water for your kids, Tropical Breeze after a workout, or Cucumber-Mint for your next dinner party—do it with Natura, and taste the difference that premium water brings to the table. Ready to transform your water game? Learn more about bringing Natura Water into your home or workplace and start creating your own viral hydration moments—no filters needed (except ours).