Hotels Going Green: How to Improve Revenue and Customer Loyalty

Are Hotels Going Green?

As concerns grow about environmental sustainability, many travelers are now searching for more eco-friendly travel options. According to a study by Mandala Research, in just the past three years alone, 60 percent of U.S. travelers have taken a “sustainable” trip, a growing trend that hospitality industry professionals aren’t taking lightly.

Many hotels and resorts around the world are now adopting greener practices to not only satisfy customer demand, but also meet other important business goals. Here are just some good reasons your hotel should take a closer look at implementing green policies and practices.

Going Green Saves Hotels Green

Adopting energy and water-saving hotel practices can greatly reduce both energy and water consumption -- which can mean lower operational costs for you.

For example, simply swapping out standard incandescent light bulbs with high-efficiency LED bulbs can help your hotel save on electricity costs in the long term. Standard incandescent light bulbs use 60 watts of electricity, while LED light bulbs use just 6 to 8 watts of power. LED bulbs can also last up to 25 times longer than standard light bulbs even while emitting the same amount of light.

As for reducing water consumption, many hotels are now implementing water conservation programs. By installing low flow faucets and aerated shower heads, Caesars Entertainment saved 50 million gallons of water on a selection of its U.S. properties between 2008 and 2013. This water-saving initiative, combined with an employee education program, a towel reuse program, installation of water-saving laundry equipment, and other conservation improvements helped Caesars save $1.5 million in water costs over the course of five years.

Eco-Friendly Policies Boost Hotel Performance

If you haven’t applied environmental policies in your hotel, you may want to start sooner as opposed to later. These policies can help your hotel and staff adhere to a higher standard of care. According to a study by Harvard Business School, businesses that employ environmental, social, and governance policies perform better than those that don’t have these policies in place.

Environmental guidelines and procedures can also help protect your business and the well-being of travelers by ensuring that your hotel’s natural surroundings are beautifully preserved for guests well into the future.

Sustainability Improves Customer Loyalty

As today’s eco-conscious consumers seek out the best sustainable hotels, they also want to help these business grow. When your hotel applies green practices, your values will align with many of your customers’ ideals, which can lead to a number of loyal brand advocates.

Harvard Business Review states that 64 percent of consumers remain loyal to brands that share their personal values. So, if your hotel goes green, your eco-conscious customers will likely return, and also be more apt to refer friends and family.

How Commercial Water Filtration Systems Help Hotels Go Green

If you’re looking for an eco-friendly way to offer your hotel guests drinking water, consider installing a commercial water filtration system. Not only can water filtration systems and dispensers help your hotel save money in the long term, they can also help your business conserve water and energy, plus lessen your hotel’s carbon footprint.

Commercial water filtration systems are designed to hook directly into your hotel’s existing water supply, allowing staff and travelers to easily fill reusable water bottles or glassware with clean, filtered drinking water on-demand.

Hotels should be thinking about going green for a host of reasons. From appealing to eco-conscious consumers, to saving money on energy costs, implementing eco-friendly solutions in your hotel can greatly benefit your bottom line and help you prepare for a bright future in sustainable tourism.

Need more information? Click here to download our case study or click here to schedule a meeting!

< Older Post

Newer Post >

Viral Flavored Water Recipes from Watertok

July 30, 2025

💧 Viral Flavored Water Recipes from Watertok—Made Better with Natura Water If you've spent any time on TikTok lately, you've likely come across Watertok—a viral movement where creators craft colorful, crave-worthy flavored water recipes using everything from sugar-free syrups to fresh herbs and edible glitter. More than a trend, Watertok is redefining how people think about hydration—making it exciting, playful, and personal. But here’s something the trend doesn’t always talk about: the quality of the water itself. No matter how creative your ingredients are, the foundation of every great recipe is clean, pure, better-tasting water. And that’s where Natura Water comes in. Natura Water’s advanced, bottle-free water systems are trusted by restaurants, offices, and homes alike to deliver still and sparkling water on demand—filtered, chilled, and ready to elevate any drink, especially the viral ones. Below, we highlight some of Watertok’s most beloved recipes and show you how they’re even better when made with Natura Water. 🌟 Why Natura Water Is the Perfect Watertok Partner Before diving into recipes, here’s why people are turning to Natura Water to upgrade their hydration experience: Advanced Filtration: Removes impurities, chlorine, and off-flavors for crisp, clean water. Still & Sparkling Options: Custom recipes often call for both—Natura gives you both at the push of a button. Sustainable: No more single-use plastic bottles or waste. Always Chilled: Cold water on demand makes every Watertok drink instantly refreshing. In other words, whether you’re creating “Unicorn Water” or a classic cucumber-mint infusion, Natura still or sparkling water is the ideal base for every blend. 🦄 1. Unicorn Water (Sparkling) A TikTok classic. Sparkly, sweet, and fantasy-inspired. Ingredients: Sparkling water from your Natura Water system 1 pump blue raspberry syrup (sugar-free) 1 pump cotton candy syrup Edible glitter (optional) Ice Directions: Add the syrups and glitter to a tall tumbler filled with Natura sparkling water. Stir and sip. With Natura’s ultra-fine bubbles, the shimmer effect is mesmerizing. 🍉 2. Watermelon Jolly Rancher (Still) A refreshing, candy-inspired recipe that tastes like your childhood. Ingredients: Still water from Natura Watermelon flavor drops Fresh lime juice or a splash of lime syrup Ice Mint leaves (optional) Directions: Combine flavor drops and lime in ice water, stir, and garnish with mint. Natura’s clean-tasting still water keeps the fruity profile front and center. 🥒 3. Cucumber-Mint Spa Water (Still) Naturally infused and ultra-refreshing—perfect for a wellness boost. Ingredients: Still water from Natura Sliced cucumber Fresh mint leaves Lemon wedge Directions: Add cucumber, mint, and lemon to a pitcher of chilled Natura water. Let it infuse for 30 minutes. You’ll taste the difference thanks to Natura’s chlorine-free freshness. 🍓 4. Strawberry Starburst (Sparkling) This one's for the sweet-toothed soda quitters—it hits all the right nostalgic notes. Ingredients: Sparkling water from Natura Strawberry drink mix or syrup Splash of vanilla extract Ice Directions: Combine ingredients in a glass of Natura sparkling water. The micro-carbonation enhances both the flavor and mouthfeel. 🍍 5. Tropical Breeze (Still or Sparkling) Your staycation in a cup. Great for post-workout hydration or lounging in the sun. Ingredients: Still or sparkling water from Natura Mango electrolyte powder Pineapple-coconut syrup Orange slice for garnish Directions: Mix in the powder and syrup with chilled Natura water and garnish. For a fizzy twist, go with sparkling! 🥥 6. Coconut Cream Cooler (Sparkling) Smooth, tropical, and totally viral. Ingredients: Sparkling water from Natura Coconut syrup White chocolate or vanilla syrup Ice Directions: Stir both syrups into sparkling water over ice for a dessert-style refresher. Natura’s fine bubbles ensure the syrups mix evenly without settling. 💡 Pro Tip: Build a “Hydration Station” with Natura Many Watertok fans are now creating home water bars—dedicated spaces with syrups, fruit, tumblers, and reusable straws. Add a Natura Water system to the mix, and you’ve got a full hydration station that’s functional, eco-friendly, and ready to serve your most creative water recipes anytime. 🎯 Why Watertok + Natura = Hydration That Sticks The magic of Watertok lies in making hydration fun. But the magic of Natura is in making hydration effortless. When you combine the two, you get: Motivation : With fun recipes and on-demand water, it’s easier to meet your hydration goals. Consistency : No need to buy bottles or wait for chill time—Natura is always ready. Quality : Filtered and chilled water you can trust—better for your health, and better for your taste buds. Final Sip Watertok isn’t just a TikTok fad—it’s part of a cultural shift toward making health habits joyful and sustainable. And when your water source is as clean, convenient, and carbonated as Natura Water, every recipe gets a serious upgrade. So whether you're making Unicorn Water for your kids, Tropical Breeze after a workout, or Cucumber-Mint for your next dinner party—do it with Natura, and taste the difference that premium water brings to the table. Ready to transform your water game? Learn more about bringing Natura Water into your home or workplace and start creating your own viral hydration moments—no filters needed (except ours).